How pricing is set
The retainer reflects how much structure the family needs: the number of entities and trusts, the number of family members and generations involved, the governance roles we fill, and how many advisors we coordinate. It is agreed before the engagement starts and does not move with markets.
Investment fees are separate
Investment services are provided by WealthEQ, LLC under its own advisory agreement. Those fees are calculated on starting asset values plus net additions, not on market appreciation, and are disclosed in WealthEQ's Form ADV Part 2A and on its published fee schedule.
Compared with a standalone family office
The all-in structure is designed to cover the entire household balance sheet, every entity and asset class, at a lower cost than staffing a standalone single family office. For context on what a standalone office costs to run, see How Much Does It Cost to Run a Single Family Office?.